Our Story.
WeFloYo is a web-based app that tracks the intersection of drug use, dosage and contraindications with fluctuating hormones and flow states. Designed for individuals and researchers to dial in, practice and optimize "FLO States", encrypted data tracks drugs use including recreational, prescriptions and supplements to help dial in experiences while safely navigating drug use.
Our Team.
A visionary entrepreneur passionate about adding value and solving problems across emerging high risk industries, Tanya Griffin brings over 3 decades of tech-driven, growth management experience.
In 2011 her focused shifted to the cannabis industry. Navigating a strict regulatory environment, she was instrumental in rolling out the first vertically integrated national cannabis franchise while building/operating multiple retail licenses. Timely exits offered opportunities to focus on creating FINtech/REGtech solutions that navigated VICE banking and payments challenges.
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As a self-funded, female founder, her fight against shame in the wake of the "War On Drugs" lead to building CPG brands oOYes and Uh Huh Honey.
Focused on AI-enabled, tech solutions, WeFloYo will offer a safe space to track drug use and contraindications as it relates to 'flow states". Her non-profit, savedmylife.org, provides free Narcan® where people work, live and play in Illinois.
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Tanya's fight to push back on shame and the War on Drugs and shame has driven open conversations and solutions that enable consumers to safely navigate this brave new world. ​​​​​
Deborah Jourdan
Deborah is an accomplished Global Marketing Executive with 20-years of performance-driven marketing leadership. Deborah brings her years of marketing, management, business and financial acumen to Water + Trees as a strategic advisor on new product launches.
She is an entrepreneurial, creative force that leads through vision, drive, and big picture thinking. Her expertise encompasses marketing, messaging, brand identity, digital marketing, marketing channels, demand generation end-to-end strategy, packaging, planning, and customer experience. She brings with her strong relationships throughout the marketing and global business community that were built through fostering strong, highly collaborative relationships with all members, levels, partners, and clients.
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Joseph brings strong management, strategic, organizational direction, fiscal responsibility, and regulatory compliance to the companies we own, operate and serve. A retail business owner going on 25 years, his direct, common sense approach to scaling small businesses has led to success across retail, manufacturing, brand development and product manufacturing.
Since joining Water + Trees in 2014, Joe gained invaluable knowledge navigating cannabis operations by driving smart systems and technology solutions to optimize farming and cultivation, extraction and manufacturing, and retail and distribution all navigated around transparent and stable banking and electronic payments solutions.
Approaching every business as if his own, Joe provides measured, sound advice rooted in years of experience managing people, balancing budgets and growing a business built on returning customers.